Business Success CafeThe Business Success Cafe…the Perfect Coffee Break for Busy Business Owners!


During the Entire Week of

US Thanksgiving…


The Business Success Cafe is Celebrating with…




Enjoy Eleven (11!)

20 Minute Educational Videos

for FREE!

 Each of these business-building experts has joined with Cathy Demers to provide you free expert advice, strategies and tips you need.


with Tracy Repchuk

Tracy Repchuk, is a 5 time International Bestselling Author and Online Branding and Social Media Strategist and speaker who will show you how to attract your ideal client, catapult your sales and reach millions with your message.

As an award-winning entrepreneur since the age of 19, she has helped thousands of clients and can take your business to the next level by creating a fully branded end to end online presence in under 60 days.

Tracy is a featured technology expert on TV and media with NBC, Fox, CBS, CTV, City TV, CBC, CW, ABC, and many others plus has spoken in over 35 countries.


chef hat-smallThe 3 Step Formula for Automated Income – Guaranteed to EXPLODE Your Results! 

You have 3 seconds to make an impression online, and if any of the critical elements are even slightly off – you are losing money, customers and wasting the most valuable marketing resource you have.

To be successful online you need to be able to navigate the Internet through wrong data, confusing steps, and hype that mislead what you should be doing for your business to attract more leads, get more clients and make more sales.

Social Media has transformed the landscape, SEO is even more vital, and brand management is at a premium.

Discover the 3 simple steps you can apply right now to make an irresistible Instant Online Impact.

You’ll Learn:

  1. What the first critical step that most ignore
  2. The missing piece to being heard above the noise
  3. What websites you need to dominate the internet
  4. Why social media can’t be skipped and where you should be
  5. How to put it all together

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with David Perdew

As the CEO and chief architect of NAMS (the Novice to Advanced Marketing System), David Perdew has used all his skills as a journalist, consultant and entrepreneur to build one of the most successful and fastest growing business training workshops available today.

The Novice to Advanced Marketing System is a step-by-step tutorial system focusing on Team, Training and Tools to help novice to advanced business people become even more successful.

After 17 years in the newspaper business as a journalist, editor and publisher, David created and sold a successful stock photo agency to a British company with more than 150 photographers and 300,000 images.

During the past 20 years, he’s managed a few of the largest telecom ecommerce mergers as a telecom merger project specialist. One of his last consulting projects was building and implementing a $30 million project management office for the largest wireless company in America.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.


chef hat-smallYou’ve Got 3 Precious Seconds to Grab Your Reader’s Attention! How Can You Do It?  

The Novice to Advanced Marketing System (NAMS) Founder and CEO, David Perdew, is a master storyteller.

But…he focuses on telling a story with a clear objective. And the objective is always to persuade the reader, viewer or listener to take an action.

By using his 7-step template for telling stories with a point, David’s audiences will follow him almost anywhere when he starts telling a story pulled from his daily life.

And now, in this 20-minute coffee break, you’ll learn how you can hook your audience! (That’s Step #1 by the way.)

Why is the “Hook”, the first of the 7 story-telling steps, so important?

Studies have shown that you have only 3 seconds to grab the audience’s attention. Come and learn how to extend that beyond 3 seconds and…keep them hanging on your every word through an entire story.

Of course, we can’t go through all 7 steps in just 20 minutes, but you will also get a template for all 7 steps that you can use anytime to improve your reader engagement…from start to finish!


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with Cathy Demers

When it comes to proven business success, Cathy Demers is not a “wanna be”. In fact, she co-founded a company with a tiny $10K investment and turned it into a company worth over 20 million dollars!

Cathy has amassed over 25 years in business development from Microsoft, IBM, and as co-founder of The Electric Mail Company, Inc. This company was successfully listed as a stock exchange traded company while Cathy served as President and CEO.

Founder and host of the popular Business Success Cafe, Cathy is a sought-after expert and has presented keynotes and courses for organizations worldwide including the Women Presidents’ Organization, Wired Women, and Novice to Advanced Marketing Systems to name just a few.

Known for her direct, but friendly and supportive, style as well as her business savvy and her “let’s get ‘er done” approach, Cathy combines the wisdom that comes from her vast business experience with her unique talent for helping business owners clients get clear…stay focused…take inspired action…and get fantastic results!


chef hat-smallEscape the “Dollars for Hours” Trap…with Recurring Passive Income Streams 

When people learn that, when she co-founded her first company, Cathy Demers turned a tiny $10K investment into  a company worth over $20 million…they often ask “Cathy… what’s your secret?!”

Her answer? “Building a business based on a reliable and passive recurring income stream.”

Even the Business Success Cafe has a passive recurring income component. Cathy knows how satisfying it is to find money has arrived while she’s been out salmon fishing, walking her dog on the beach…or flying off to some exotic vacation spot.

Examples are all around you. An expert featured at the “Cafe” recently explained how he serves a low-income niche…from which he generates $30K per month!

If you’ve been wondering…”Is it all just smoke and mirrors…or is creating a passive and reliable revenue stream really that easy to do?” (Yep!)

If you’ve been thinking…”It’s easy for others…but it won’t work in my market”.

If  you slam on the brakes by telling yourself… “I’m too busy. I can’t possibly carve out the time needed create my own passive income stream.”

Then…this 20-minutes of free education is for YOU!

I’m going to teach you how small business owners are “killing it” by creating simple passive income streams and are finally able to live the life of their dreams…and how you can too!




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with Shawne Duperon

Six-time EMMY® Award winning media coach Shawne Duperon has taught thousands how to communicate as leaders in business.

You have seen her featured in major media including, CNN, ABC, “Inc. Magazine,” and “USA Today” to name a just few.

Her personal passion is forgiveness. Her movement on global forgiveness was created through a film called Project: Forgive, now a flourishing non-profit foundation.

This PhD candidate in gossip (yes, gossip!) used gossip theory to make the film’s five-minute video go viral, which now reaches millions in social media and even captured an endorsement from Archbishop Desmond and support from Kristen Bell of Frozen.

chef hat-smallWord of Mouse! Mastering Social Media 

It’s a bit heartbreaking to invest your precious time and energy into your social media content and not produce results.

You write, you post, you try different things and it’s just not popping. In essence, you’re building it and the people just aren’t coming.

Then… this non-techie presentation is for you!

This fast-paced 20-minute education is all about mastering:

  • Content that is lively and persuasive
  • Social media writing that is specifically valuable to YOUR audience that engages them and keeps coming back for more.
  • Writing skills that use conversational TV words like “you” and “your”
  • How to take appropriate risks in authenticity
  • Why you share content in a “rhythm” that has your clients WANT to keep coming back
  • Which stuff to avoid like jargon or marketing overkill that turns customers off
  • Strategies to mix up your content so specific needs are being met by your audience

Six Time EMMY winner Shawne Duperon has built a social media following of millions through Project Forgive. She’s going to share through her own trial and error, what works, what doesn’t and where to take authentic social media risks to impact your brand, increase engagement and grow your business.

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with Felicia Slattery

Felicia Slattery, is on a mission to help business owners and entrepreneurs create meaningful connections through effective communication and public speaking.

She is a best-selling author of 21 Ways to Make Money Speaking, and her latest Kill the Elevator Speech; she’s an in-demand speaker, and the creator of the trademarked Signature Speech™ system.

She works with experts, entrepreneurs, CEOs and celebrities around the world to help them write and deliver speeches and content that communicate with people on a human level and get results.

chef hat-smallCreate Powerful Business Connections and Make More Sales with Public Speaking 

Felicia Slattery will teach you about making money using your unique Signature Speech™ including

  • If you don’t love constantly having to do all your own marketing and sales, exactly what steps to take so your Signature Speech™ allows somebody else to do the heavy lifting for you and lets you put your marketing on autopilot.
  • If you’re nervous about public speaking, what 3 important things you can do to get over your public speaking anxiety and deliver a fantastic speech. These techniques are so simple, yet so powerful even Olympic and pro athletes use them!
  • The 5 parts to putting your Signature Speech™ together – including the one foundational piece you must have in order to be successful.
  • Where you can go to deliver your Signature Speech™ that will get you amazing exposure and packed audiences thrilled to hear your message.
  • And much more!

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with Janis Pettit

Janis Pettit is known as the Big Results Business and Marketing Mastery Coach and Mentor. Since 2002 she has shown experts and online business owners worldwide how to turn their ideas and expertise into a sustainable high profit lifestyle business that serves others by helping them develop CEO strategies.

Through coaching, mentoring and online learning, she shares her many money generating shortcuts, client generating strategies and systems with thousands of creative entrepreneurs.

Since leaving a career as a New York actor 25 years ago, she has owned four successful businesses including a corporate training business and a 3-star New York Times rated restaurant. She has hosted her own business talk show in New York, been mentioned in the NY Times, and was named to “50 Women of Achievement” in the Business Journal. She is a contributing author to the Amazon best seller Trust Your Heart: Transform Your Ideas into Income, a sought after public speaker and frequent guest on business radio shows. Janis lives in Raleigh NC.

chef hat-smallWebinar Sales Success Secrets 

Did you know that there are 3 huge business problems that keep online business owners from making enough money?

Do you know how webinars, done properly, can eliminate those 3 problems?

In this 20 minute education, with webinar results expert Janis Pettit you will learn:

  • Why webinars work
  • The key to dramatically increasing your webinar registrations
  • How to increase the sales that result from your webinar attendees
  • A taste of the simple 7 step system that can double your income with webinars

And Janis’ top tips for selling successfully with webinars!

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with Toni Nelson

Since starting her first business almost 30 years ago Toni has been doing what comes naturally. Helping others start and grow their business.

Seeking to empower women she wrote her first book: Sexy, Savvy and Successful: A Woman’s Guide On How to Start A Business, Gain Financial Freedom and Buy More Shoes!

Her second book: The Secret Equation To Attracting More Clients: Marketing + P Factor + Video= $$$ helps small business find out how they can infuse their personality into their business and stand out from the competition.

Toni is the Founder of Nelson Visual Productions and The MINE System of Learning.

Using her award winning skills as a Videographer and Photographer Toni helps small businesses with their visual, video and content marketing strategies so they can be seen and heard locally, globally, 24/7 by their ideal customers.



chef hat-smallHow to “Work” a Networking Event for Maximum R.O.I. 

Are you looking to stand out from the competition?

One of the best ways to do this is by attending professional networking events.

The problem is many people shrink back in fear when they think of attending these meetings.

In this education-packed “Cafe” you will discover:

  • How to get past the discomfort of meeting new people.
  • How to be the go-to-person at events
  • How to put your personality into your networking
  • 7 tips for highly effective networking

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with Brian Basilico

Brian Basilico is an award-winning and internationally recognized author, speaker and coach. He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora Illinois. Brian helps companies and non-profits market their products and services through the effective use of on-line tools including; websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.

Since starting his first production company in 1979, he’s produced thousands of projects for companies ranging from solopreneurs to Fortune 100 companies. He’s created on-line campaigns that produce measurable result, been featured with articles in Inc. and Entrepreneur magazines, and built a reputation for creativity, innovation, and translating “geek” into English.

chef hat-smallBusinesses Do NOT Do Business With Other Businesses… People DO Business with People 

You’ve probably heard this over and over, “People do business with people who they KNOW, LIKE, and TRUST.”

Social Media is more about being social, and media is what your audience reacts to. It is a process and you can’t skip any steps if you want to sustain success.

In this interview, you will learn the steps and details to making that know, like, and trust work for you and your business.

In just 20 minutes you’ll learn…

  • How to get people to KNOW you in person and online
  • Why LIKE is the process of growing relationships online
  • That TRUST has to be earned, and there are only two ways to do that

And so much more in this actionable tip-filled 20-minute interview!

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with Sandra Beckwith

Sandra Beckwith is a recovering publicist with more than 25 years of publicity experience who now teaches others how to generate priceless media exposure for their companies, products, and services.

The recipient of two national publicity awards, including the coveted Silver Anvil award from the Public Relations Society of America, and several regional awards for publicity excellence, she is also the author of several books. They include Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement and Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions.

chef hat-small3 Easy Ways to Build Buzz for Your Business with Publicity 

What do successful businesses have that others don’t? Publicity!

In “3 Easy Ways to Build Buzz for Your Business with Publicity,” a national award-winning publicist shares her insider secrets from years of generating global exposure for entrepreneurs like you.

Discover what you need to know to get the kind of free media exposure that will have you leapfrogging over your competition in no time!

You will be surprised to learn how easy it is when you know what tools to use.

During this session, you’ll discover:

  • The essential business mindset you must have to get publicity
  • How to use that mindset to attract media attention
  • The 3 best and easiest-to-use publicity tools and tactics

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with Justin Popovic

After working in the corporate world as a software sales engineer for 7 years, Justin realized that having a job and working for someone else isn’t all that it’s cracked up to be.

In 2008, just a few months after his first son was born, he took a massive leap of faith in himself and quit his job to start his own business. After a couple of very rocky years, Justin finally found some success in the online marketing world.

He is the founder of Best Quality PLR which is well known as one of the best private label rights websites online today with over 100 products and many thousands of customers.

chef hat-smallA New Look At PLR – How To Effectively Use Private Label Rights Content 

Private label products can be found anywhere and everywhere in our everyday world. From appliances to ice cream, many of the popular labels you see being sold today are products that are produced by a third party company. These products are then acquired by major brands and “labeled” and “marketed” as a big brand. In reality, the big company had nothing to do with the physical creation of the product.

In the online world, there are products and content packages that operate in a very similar way. These products are most commonly referred to as “Private Label Rights” or PLR. The problem is that the word PLR has been given a bad rap over the years as useless or junk content.

This is the furthest thing from the truth.

In this presentation, PLR expert Justin Popovic will shine some light on how the PLR business REALLY works and how you can effectively take advantage of PLR to boost your business by leaps and bounds.

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with Nina Kaufman

Nina Kaufman is a small business champion—not just your ordinary business attorney.

Forbes Magazine calls Kaufman “One of the 25 Most Influential Women Tweeting about Entrepreneurship.” The U.S. Small Business Administration named her their regional Women in Business Champion of the Year in 2011. In over 15 years in business, Kaufman has helped thousands of entrepreneurs in the generation of hundreds of millions of dollars.

As a trusted thought leader, Kaufman reaches over 2 million readers each month on She has been featured in the Wall Street Journal, U.S. News & World Report, Crain’s NY Business, and her TV appearances include MSNBC’s Your Business, Fox′s Good Day NY, and Better.TV.

chef hat-smallCreating Quantum Strategic Alliances 

How would your business change if you made a quantum leap?

Not with fly-by-night “we should do something together” type of “partnering” – with robust strategic alliances! There is massive power in connecting your products, your services, and your message to others who will direct the flow of customers and revenue to you.

Especially when you don’t have to do all of the heavy lifting.

You’ll learn a simple 4-step system for pursuing this exciting approach to growth and sustainability.

Takeaways include:

  • Getting clear on the direction you want to pursue
  • How to screen partners wisely so you don’t squander time and money
  • Creating a roadmap for your working relationship
  • Ensuring accountability on everyone’s part

Save time, enhance productivity, and free yourself.  Discover how strategic alliances can boost your business!

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The Business Success Cafe happens every Thursday at 10 am US Pacific Time (1 pm Eastern).

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